Hello, I’d love to chat with you about defining international marketing strategy, capturing new market share and maximizing revenues for your organization. I’ve completed my Masters Degree in International Relations and Political Economics at the University of London (UK) and I’m applying this knowledge by helping companies expand into new markets through PR and marketing (pinkprfirm.com).
My background includes 10+ years of experience working in communications, sales and marketing across North America and Europe. Specifically, for one of North America’s largest Baby Furniture manufacturer’s – ‘Stork Craft Baby,’ I executed international marketing strategy, positioning, advertising and tradeshows. As well as working with a sales team across North America, I maintained B2B relationships with stakeholders and buyers, such as Wal-Mart, Babies R`Us, Target, Amazon and Sears. Working with top magazines such as Today’s Parent, Blush Mom, Fit Pregnancy, American Baby, Kids Today, Pregnancy and Newborn, Oh Baby Magazine and The Bump, I helped redefine Stork Craft’s brand.
Through management of key international trade partnerships, I helped spearhead the growth of the Surrey Board of Trade by forty percent over three years from a local Chamber of Commerce to a leading global Board of Trade. My event planning experience is extensive as I developed the inaugural Surrey Board of Trade International Trade Dinner and Export Awards, resulting in over 600 attendees and highly sought international speakers.