~Wrote press releases, targeted social media posts and pitches with AP style.
~Pitched to schools/colleges, conventions/events, and the Florida Tax Collectors Offices (DL/MV offices) for outreach opportunities including being a vendor at events/in offices, providing program literature for distribution, and to host on websites.
~Packed promotional materials for events & giveaways, staffed booths at events.
~Conducted system testing.
~Created and updated databases for outreach.
~Distributed press materials
~Recorded PSAs for radio
~Used CriticalMention to collect media mentions to compile daily clip packet
~Provided Customer Service for Florida 511
~Created and maintained daily/monthly metrics for customer service
~Assisted website and program updates during emergency situations and performed quality control for others
~Assisted in Twitter updates on behalf of the department and wrote branded tweets to post during events
~Ability to exercise a high level of discretion in handling confidential and sensitive information
~Brainstormed new audiences for outreach, messaging for PSA posters, and how to add incentives to use the new Florida 511 app
~Experience with pitching and securing media coverage; calling media to attend media events
~Assisted writing monthly progress reports. Wrote coverage reports and authored an article for the Florida 511 2016 yearly review.
~Brainstormed with team on copy for PSA posters and Pandora ads