Women dominate the PR industry; we are in a very opportunistic place in this industry. What is most important for women in any industry is to be bold, be provocative in your thinking, take risks and surround yourself with people that believe in our vision.
Research shows diverse leadership makes for better client relationships and delivers a better bottom line. We are all responsible for talking openly about how we can push for environments where women can lead and succeed.
Fostering a community of collaboration versus competition is so important and often overlooked in our industry. Shared insights and mentorship that drives cumulative success will always have the highest return.
Every time, a person has an opportunity to see a capable, competent, hardworking and inspiring leader, it’s a chance for others to envision a future where they can guide others. That is done through organizations like Women in PR.
The PR industry is nearly two-thirds female and we are still faced with some of the same challenges we had 50 years ago. We still have a wage gap in our profession and there are still only a few female CEOs at large PR firms.
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