Description

A passionate and strategic senior communicator with 10 years progressive experience in public relations. I have a proven track record in management and thrive in high-demand environments.

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Hill+Knowlton Strategies
2017 – Present
Senior Consultant
○ Consumer team member, with clients including Corby Wine & Spirits and KitchenAid
○ Coordinated and executed premium DIY cocktail event for Havana Club Canada, securing brand appropriate social
influencers and media guests

Bell Media
2011- 2017

Manager, Communications
Senior Publicist
Publicist

○ Led a team of four staff, overseeing the Much, M3, MTV, E! team priorities and managing day-to-day workload and deadlines
○ Oversaw department budget and spending priorities
○ Developed and implemented communications plans and strategic launches
○ Managed execution of key broadcast priorities and large-scale red carpet events, including the 2014 MuchMusic Video Awards and the 2014 JUNO Awards
○ Drafted and edited press releases and publicity materials
○ Senior lead for The 2016 Juno Awards and Pay channels, including The Movie Network, HBO Canada, SHOWTIME, and
CraveTV. Lead for the Gusto Much, M3, MTV, E! Portfolio.
○ Senior lead for the national, high-priority channel launch of Gusto, which included numerous publicity launches, including a
multi-day junket with Jamie Oliver
○ Senior lead for the 2016 JUNO Awards broadcast public relations campaign
○ Organized and executed press junkets with 2016 JUNO Awards hosts Jann Arden and Jon Montgomery
○ Coordinated and executed 2-day press junket with Kim Cattrall
in support of HBO’s Sensitive Skin, resulting in a total of 88 media impressions to promote the premiere
○ Executing innovative public relations opportunities to promote Crave TV as premium, on-demand subscription video service
○ Managed and executed media campaigns for Much, M3, MTV, E!
○ Coordinated press junket for JUNO host Michael Buble

Strut Entertainment,  2007 –  2011
Publicity and Promotions Manager
Publicity and Promotions Coordinator
○ Responsible for intern program; hired and oversaw junior staff, determined deadlines, allocated tasks
○ Executed the national publicity campaign for the 18 Canadian city So You Think You Can Dance Canada 2009 tour
○ Managed national publicity campaign for Jill Hennessy and her debut album release
○ Led publicity campaign for Dolly Parton album release, traveled to Nashville, TN to coordinate and facilitate Canadian
interviews

Allied Advertising and Public Relations
April 2007 – August 2007
Publicity and Promotions Intern, Walt Disney Studios Account

Heather Kelly Communications
November 2004 – December 2004
Junior Campaign Coordinator

The Law Society of Upper Canada
May 2003 – August 2003 and May
2004 – August 2004 *during undergraduate degree
Communications Assistant

Education

Centennial College

2007 Corporate Communications & Public Relations Diploma

Queen's University

2004 Bachelor of Arts (Hons.)